Webpages Are Getting Larger Every Year, and Here's Why it Matters
Average size of a webpage matters because it correlates with how fast users get to your content. People today have grown to expect good performance from the web. If your website takes more than 2.5 seconds to load, your users will probably never return to you again. Further, the more data your webpage needs to download, the longer it will take—particularly on slow mobile connections. Balancing a rich experience with page performance is a difficult tradeoff for many publishers.