One of the biggest challenges for some of our customers was allowing non-engineering teams, such as Support, Sales, or Sustomer Success teams, to raise incidents for specific Dev/Infra/Security/Ops teams on Zenduty in a structured and efficient manner as soon as a customer reports an issue. In many organizations, we observed that non-technical team members often needed to switch between platforms, fill out complex forms, or reach out to multiple stakeholders manually to ensure that an issue is escalated.