Tori Kaufmann-Paulman is a Senior Manager of End User Technology and Sales Enablement at Putnam Investment. I had a blast presenting on the joint Nexthink / IDG webinar talking with peer leaders about the future of digital employee experience. To really dig in I encourage you to consider each of these words on its own.

It’s the 2nd day of the Gartner Digital Workplace Summit in London. I’m waiting in line for coffee at the venue and I hear this: “How’s the summit going for you?” “Well, great and not-so-Great” “How so?” “Great that I have my business case nailed down.

Imagine for a moment you work as an IT project manager. Your boss just granted you the permission to deploy one of the most powerful workplace collaboration tools on the market. The tool, MS Teams, is like the “Excalibur” of our day—a seemingly magical piece of software that can put order to chaos, and instill direction and security across the entire digital employee landscape.

There’s something weird going on in the world of enterprise tech. IT support—often stereotyped as being distant, detached, and uncharismatic—is somehow becoming a source of cultural inspiration for employee productivity and happiness. Most think a Sales Manager, C-Level Executive or HR Leader should be the ones to repair a toxic work culture. This line of thinking isn’t necessarily wrong—it’s just incomplete.

I recently read an article in the Wall Street Journal about the need for companies to take into account what their employees’ needs are when rolling out new technologies. Many new technology initiatives fail because employees aren’t involved in the process at some level — whether it’s helping design a solution to their problems or providing regular feedback to their leadership teams on what’s working and what they need to be successful.

Thousands of IT professionals wake up every morning focused on improving their employees’ digital experience at work. Even while our customers and their forward-thinking tech executives work tirelessly to improve that experience, many expressed frustration with their inability to show progress and success.

Organizations around the world are starting to grasp the often harsh reality that their employees’ digital experiences have a direct impact on their bottom line. Indeed, with employees increasingly dealing with ever-changing digital devices, tools and processes, they are also inevitably exposed to new IT problems and frustrations.