Better employee experience drives better business outcomes1. The result? Technology is no longer the driving force of IT — instead, the end-users’ digital experience is the key to unlocking business value and driving ROI. The challenge? Mending the gap between traditional metric-based monitoring and the need for real-time, contextual data about the end-user experience. Here’s how to get started.

In today’s digital economy, user experience is truly the most important factor that makes or breaks a digital business. Customer experience is even surpassing price and product as the biggest brand differentiator. Even one bad experience on a website can hurt your brand. 55% of consumers report that a single bad website visit can hurt their opinion of a brand. So, how do you know whether your customers are satisfied with the performance of your website?