Over the past decades or so, social media has developed into one of the prime selling channels for business-to-business marketers. So much so that today most marketers believe social media marketing is the most effective tactic to use to improve lead generation quality, and drive net new leads.

Happy New Year! I hope everyone had a wonderful and relaxing holiday season. I can’t believe it is January and the start of another brand-new year. Best intentions are at their peak this time of the year as we want to focus on improving certain aspects of our professional and personal lives. Like many people, I set resolutions every January, but usually find by mid-February they are but a distant memory.

I recently delivered an N-able N-central Bootcamp called 15 things you can (and should) automate, shortly after that I also delivered another bootcamp called 15 MORE things you can (and should) automate. After doing a little prep for the second on, this reminded me of a particular automation policy we have in the Automation Cookbook that allows you to remove Bloatware from your customers’/end users’ computers.

January has always been a time when we look back at the previous year and ask ourselves ‘What could I have done differently?’. This can often then lead us on to setting some new year’s resolutions, which we hope will make the coming year much better. Sadly, for many of us these have fallen by the wayside come February.

Up until recently, you may have felt that it was easy to ignore Macs on your customers’ networks. Particularly if there were just one or two in the marketing department or maybe a handful in a graphics team somewhere. Maybe the person in charge of those devices had even been on Macs since the 90s and had got used to supporting themselves.

Over the years I have spoken with many prospects and partners about changing RMM solutions. When I’d ask the question “Why did you change?”, often the answer would be that their previous solution was too noisy when it came to generating email notifications. The sheer volume of notifications that some RMM solutions generate can make it very difficult for users to see the wood from the trees, resulting in important notifications being missed.

This month, I have been delivering a three-part Boot camp series focused on the MSP Sales process. MSPs that I have been speaking with lately, have been telling me that they are starting to gain success with their marketing, and are increasing the volume of leads they are generating. However, they are also telling me they’re struggling with how to move those leads through the sales process and converting them into new, signed, Managed Services contracts at the end.

It’s the holiday season again, which means family gatherings, good food, and plenty of toasts. It also means a lot of online activity—buying gifts, getting promotional offers, booking deliveries—all of which mean a continuous flow of emails sent to your personal and business accounts. With so much going on, even experienced users can accidentally fall prey to one of the many “hooks” that cybercriminals are putting out there.