Data Quality Explained: Why Quality Is Critical to Using Your Data
Much like wine (😉), having data doesn’t mean you have quality data. Today it's easier than ever to get data on almost anything. But that doesn’t mean that data is inherently good data, let alone information or knowledge that you can use. In many cases, bad data can be worse than no data, and it can easily lead to false conclusions. So, how do you know that your data is reliable and productive? This is what we call data quality.