Marketing and Site Reliability teams rarely meet in most organizations. It’s especially rare outside the context of product marketing sessions or content creation. With observability now pivotal to success, we should be looking to bring the two together for technical and commercial gains. In this piece, we’re going to explore the meaning of observability and its relevance to marketing metrics.

Why do organizations invest in observability? Because it adds value. Sometimes we forget this when we’re building our observability solutions. We get so excited about what we’re tracking that we can lose sight of why we’re tracking it. Technical metrics reveal how systems react to change. What they don’t give is a picture of how change impacts the broader business goals. The importance of qualitative data in business observability is often overlooked.

Metrics Explore is the Logz.io feature for deep dives into Prometheus metrics. Similar to Kibana Discover, it allows for easy querying, pull-down list selections, and other ways to navigate your data. Best yet, you can explore important metadata for detailed metric analysis. There are a few ways to move around the metrics in your system. Get started by finding the Explore icon on the left-hand menu.