We all know that faster is better. Research and results clearly indicate that faster experiences with fewer errors result in increased usage, conversion, and revenue. With the desire to improve business metrics in mind, organizations often seek immediate improvements in customer experience across digital properties. However, without proper planning and coordination, these attempts consistently fail.

When you grow your peak concurrent users by 5x nearly overnight, ensuring that your operations can successfully support that growth can be a make or break for your success. Rocket League is a popular online multiplayer game created by Psyonix described as arcade-style soccer and vehicular mayhem. In the summer of 2020, the game maker decided to switch the business model of the game from an upfront purchase to a free to play model.

Game development is an entirely different beast to other industries. Marketing, development, and release are more tightly interwoven than in other sectors, with a lot of pressure to meet community-anticipated milestones and launch. As such, it’s important to have game engine logging and monitoring pipelines set up for your projects. In other platforms, version upgrades and roll-outs tend to be sudden, with no definitive date set.