While SEO (search engine optimization) includes a variety of different elements to deliver measurable results, one of the foundational pieces of a good SEO strategy is keyword research. Since keywords and phrases are the actual targets that connect potential visitors to your website, finding ways to ensure your site places as highly as possible for relevant search terms is the linchpin for all other elements of SEO strategy.

SEO, or search engine optimization, has fundamentally transformed the way that companies manage and maintain their digital presence in the modern globalized economy. With the power of Google to direct potential customers to your business entirely based on your relevance to key search terms around your operations, knowing your SEO strengths and weaknesses is a must to keep up with your competition.

The Russian invasion of Ukraine has caused seismic ripples around the globe. Economically, businesses with investments and holdings in Russia have faced unprecedented public pressure to withdraw. Various industries have received supply chain impacts as economic sanctions continue to expand in the West.

There is a tremendous amount of uncertainty for anything and everything when it comes to the COVID-19 vaccine. The standards of who is eligible to get the vaccine (and when!) differs from state to state and is a moving target to say the least. While some states have already begun to distribute the vaccine according to their state mandated guidelines, others are struggling to define what those mandates are exactly.

SEO, or search engine optimization, has quietly become one of the most essential and powerful tools for promoting a brand or website that has an immediate ROI given that it’s far more cost effective than SEM and/or other paid social media campaigns (though in practice, both SEO + SEM are core part of digital marketing strategies).

Any business that considers web traffic to be an important aspect of its acquisition strategy needs to follow SEO best practices. Like it or not, search engines (and one in particular) are the gatekeepers in the digital world and it pays to play by their rules. As such, we thought it might be helpful to put together a quick overview / list of the most important page elements when it comes to SEO.

Compliance departments are beginning to turn to website monitoring tools to help bolster their compliance monitoring efforts as it’s become increasingly difficult for these firms to remain compliant with industry regulations in recent years. Firms operating in highly regulated / legacy industries suddenly find themselves more vulnerable than ever to fines and penalties from regulators.

Compliance is a major challenge for firms operating in highly regulated industries that rely on external networks of agents or affiliates to sell and/or promote their products. In wealth management, insurance, and lending industries, regulations stipulate that any “content” that is publicly accessible is considered to be advertising and as such, subject to strict compliance oversight.

Being among the first to be notified when tickets go on sale online for events with high demand is paramount if you hope to secure tickets. Given the lucrative Secondary Market that’s emerged for event tickets (especially for concerts and sporting events), it’s become increasing difficult to acquire tickets for these popular events.

Many of our users come to ChangeTower in search of a website monitoring solution for their password-protected websites. While your browser inherently recognizes you when browsing your sites, website monitoring services are essentially going to be monitoring your webpages in ‘incognito’ mode and often times need to get past a login screen in order to get to the content you’d like to check for changes.