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For online storefronts, there’s a fine line between a converted sale and a lost opportunity. The slightest overlooked detail on an ecommerce site can lead to customers quickly clicking elsewhere. The key to retaining site visitors and driving clicks that lead to sales lies in the technology behind the customer experience — specifically, search.

When it comes to delivering exceptional results to customers, having an understanding of all the tools at your disposal will give you a leg up. Especially in these uncertain economic times, this is even more important as companies look to gain any advantage possible. Being able to convert browsers into buyers and customers for life by providing the best customer experience will truly usher in this advantage.

I recently changed teams within Grafana and now I get the chance to work with Grafana Loki, our highly effective open source log aggregation system that stores and queries logs from your infrastructure or applications. At Grafana, we always dogfood our products so what better way to learn more about Loki than trying out a simple use case that I can actually benefit from.