The Remodeling Market Is Changing - And the Marketing Playbook Has to Change With It
The home remodeling industry has spent the last few years on a strange ride. The pandemic-era boom, when homeowners were trapped indoors staring at their kitchens, drove demand to levels the industry hadn't seen in a generation. Then interest rates climbed, project budgets tightened, and the easy phone calls stopped coming. Many contractors who scaled up quickly are now learning the hard way that demand never returns on its own - it has to be earned, and the marketing that worked in 2021 isn't the marketing that wins today.