How to Build Real-Time Supply Chain Observability
"One missing pallet." That's how a warehouse supervisor in New Jersey described the start of a week-long supply chain mess back in 2024. One pallet. Then came delayed trucks, angry retailers, overtime pay, and a customer threatening to walk. In logistics, small gaps don't stay small for long. And the uncomfortable part is that most teams are already working hard. The issue isn't effort. It's alignment. The data exists in most organizations-it just doesn't show the same reality at the same time. Which leaves a basic question surprisingly hard to answer: what's actually happening right now?