When we were rethinking what an Application Performance Monitoring product could be, we did what we always did. We thought of developers, and the ultimate users that they serve. It's no surprise then that two years back, we built an all-new take on APM from scratch. One that armed developers with the level of insights that they need to deliver great software. Fortunately, we seemed to be onto something here. The relics of the past are now starting to talk about "shifting left," meaning "moving to the left on the SDLC," meaning "empower the developers to get in earlier in the delivery to ensure a great outcome."