In my February 2024 piece The Cost Crisis in Observability Tooling, I explained why the cost of tools built atop the three pillars of metrics, logs, and traces—observability 1.0 tooling—is not only soaring at a rate many times higher than your traffic increases, but has also become radically disconnected from the value those tools can deliver. Too often, as costs go up, the value you derive from these tools declines.