In the beginning: How ServiceNow was born
“It was November 5th, 2003. I knew that we had to start a company before I became 50, because a 50-year-old can't start a company. So, at 49—November 24th is my birthday—we started,” says Fred Luddy, ServiceNow founder. He began the company with a single laptop at a desk in his house. Although he founded the company alone, he couldn’t build it alone.