Why a Slow Website Hurts Your Conversion Efforts
Six years ago, Microsoft found that our global attention span had shrunk from twelve to eight seconds in just five years. This was back in 2015 when Instagram had 400 million users (it currently has over 1 billion), and TikTok, the 15-second-video king, wasn't even born. Yes, our patience is becoming shorter and shorter, and the internet is flooded with websites and content. But all is not lost. If you make sure your website loads faster than average, you may have a chance to bag a potential customer.