In 2020, the gaming market generated over 177 billion dollars, marking an astounding 23% growth from 2019. While it may be incredible how much revenue the industry develops, what’s more impressive is the massive amount of data generated by today’s games. There are more than 2 billion gamers globally, generating over 50 terabytes of data each day.
Businesses are flooded with constantly changing thresholds brought on by seasonality, special promotions and changes in consumer habits. Manual monitoring with static thresholds can’t account for events that do not occur in a regularly timed pattern. That’s why historical context of influencing events is critical in preventing false positives, wasted resources and disappointed customers.
How close can CSPs come to realizing the zero touch network vision, and what are the best next steps for getting there? To discuss this question Anodot brought together a panel of experts, including Kim Larsen, CTIO of T-Mobile Netherlands; Ira Cohen, co-founder of Anodot and the company’s chief data scientist; Fernando Elizalde, analyst at GSMA Intelligence; and moderator Justin Springham.
For many CSPs, increasingly complex networks and immature technological solutions result in a typically long time to the detection and resolution of incidents that impact the customer experience, the brand’s reputation, and the bottom line. With RAN, Mobile and IP core, transport and applications and dozens of other integrated components, the network is one of the most complex areas to monitor.
The global pandemic has changed B2C markets in many ways. In the U.S. market alone in 2020, consumers spent more than $860 billion with online retailers, driving up sales by 44% over the previous year.eCommerce sales are likely to remain high long after the pandemic subsides, as people have grown accustomed to the convenience of ordering online and having their goods – even groceries – delivered to their door.
Gamers are not shy about reaching into their wallets for premium content and features. They also won’t hesitate to tap the uninstall button at the first sign of trouble. It’s not uncommon for a gamer to boot up a hotly anticipated new game or revisit an old favorite only to put it down days or weeks later. The culprit is often gaming monetization issues that get in the way of what would otherwise be a long-term rewarding gaming experience.
Anomalies don’t have to be a fear factor; they could even present an opportunity to make money. Imagine detecting positive spikes in in-app purchases, conversions, or gaming activity in real-time and then having your business monitoring system identify what caused them 10x faster than you can now – autonomously. With 95% accuracy in the root cause analysis you could replicate and capitalize on the deviation immediately.
AI monitoring technologies have the potential to introduce significant cost savings for CSPs. Based on machine learning and fully autonomous, these monitoring solutions provide high ROI by dramatically reducing Time to Detection (TTR), Time to Resolution (TTR), the total number of alerts, and the number of false positives and negatives.
Though invisible to most users, APIs are the backbone of modern web applications. Developers love them because they facilitate complex integrations between systems and services. The business loves them because integrating disparate systems to create new products and services drives innovation and growth. The challenge with this transformative connectivity is the dependencies that exist between systems. API failure can result in performance degradation, data anomalies, or even system-wide outages.
How much is your company losing by reacting to problems after they’ve had a negative impact on your bottom line? How many customers churn in the time it takes you to notice complaints to your call center? Proactive business monitoring allows you to detect incidents before they have a negative impact on your company’s revenue and reputation.
