Why (And How) Software Companies Should Pivot To Cost-Conscious Innovation
Investors have fallen back in love with profitability. This followed an almost two decade love affair with top-line revenue growth. The growth-at-all-costs paradigm enabled what I call cost-agnostic innovation: If it brings in more customers and revenue, build it — no matter how much it costs. When cash is abundant, investors can afford long-term risk, and cost-agnostic innovation works.