Goats on the Road: RSA 2023 Recap
Dr. Anton Chuvakin, a noted warrior/poet/security cybersecurity expert, sums up my thoughts about RSAC 2023 marketing messaging perfectly with this post on Twitter. For those who are new to the vendor hall, the amount of just bad marketing can be overwhelming and confusing. . There’s only one chance to get your message across to your prospects, so make it short and sweet. Anton’s guess of “zero click zero trust” is closer than you think to the truth.