The Importance of Social Media Monitoring: Strategies, Benefits, and Best Practices
Customers often refer to your brand using variations of your name, specific products, and hashtags, rather than just your official handle. Tracking these mentions across numerous conversations on multiple social channels can be incredibly time-consuming. However, effectively leveraging social media requires managing these mentions. If you find yourself spending more time on complex manual searches for brand mentions than engaging with customers, you need a social media monitoring strategy.