How Social Media Algorithms Work and Their Effect on User Behavior
Social networks are one of the most popular resources used in everyday life by millions of people worldwide. Social media giants such as Facebook, Instagram, X (formerly known as Twitter) and TikTok set the trends and define the modern communication environment, people's interactions and their perception of the world. Lying at the core of these platforms are algorithms that aim to select content, increase user interaction and retain users. Really knowing the mechanisms of these algorithms and their influence on users' behavior is crucial in the context of the contemporary digital environment.