Mobile APM: The Catalyst for User Experience Management
In the era of millennials and Gen Z, there's an app for everything. In fact, Apple trademarked the sentence, "There's an app for that," nearly 10 years ago. Today, with more than 2.47 million apps available across the App Store and Google Play Store, they're not only a convenient and affordable means to access a service; they have become extensions and expressions of ourselves and our personalities.