The changing dynamics of the modern workplace are creating new opportunities for MSPs to grow their list of services to aid customers in optimizing workforce productivity.

I came across an interesting sales stat in a 2020 report from Sales Insight Lab. They interviewed 400 sales professional and found that 71% of respondents said at least 50% of the prospects they were engaged with were NOT a good fit for what they were selling. This tells me there is a lot of wasted time and effort trying to convince incompatible businesses to sign with you. So how can you improve your odds of converting prospects?

When was the last time you thought about your backup process? Is it one of those things you’ve just accepted to be the way it is? If so, your backup may be consuming more time and resources than it should. The state of backup technology has moved forward, and many of the old assumptions about it are no longer true. N-able recently interviewed about a dozen MSPs from around the world and heard first-hand what they discovered when they took a fresh look at backup.

Imagine this: You’re about to talk to a new prospect. You have your pitch prepared. It’s your normal pitch deck, and it covers the full gamut of managed services—you tackle every device, maintain everything, and highlight the value of your services. You have charts, facts, and figures, and you pump yourself up with your favorite music before entering the room. They politely listen to the pitch and decide they want some time to think about it.

As most MSPs know, small- and medium-sized businesses are the most likely targets for cyberattacks. They lack many of the resources and infrastructure of their larger counterparts and a single cyberattack can be devastating. Analyzing and remediating vulnerabilities is an essential part of any security program. But current vulnerability management processes spit out long lists of instances that may or may not need remediation.

When Jeff Bezos touched outer space on his Blue Origin flight, the first thing he did after returning to earth was thank his loyal customers. Innovation, coupled with a plethora of service offerings, propelled Amazon from a bookselling platform to manufacturing suborbital space flights. But the story is incomplete without consumer reciprocity to Amazon’s evolving offerings. Now, you can buy almost anything you can think of on the platform, generating multifold returns for the company.

Following on from my last blog, which looked at some of the tips and tricks our partners found most useful during my Empower MSP 2021 course, here are some more sessions I wanted to highlight.