The selling doesn't stop once the contract is signed
I have a long-time N-able partner whose account I managed off and on over the years. Although I am no longer in that role, we still keep in touch, chatting regularly about how their business is doing, and discussing their successes or any challenges they might currently be facing. This year, they set some pretty aggressive growth targets for their organization. Their revenues were off due to the pandemic, so they needed to regroup and double-down to make 2021 a more profitable year.