Many hardware companies lose millions on RMAs and warranty returns, often replacing devices when a software update could have fixed the issue. Without data, it is hard to know what is really a hardware failure and what is just a software bug. Observability changes that by helping companies diagnose issues remotely, cut unnecessary returns, and keep margins intact.

It's not every day that commercial firmware gets open-sourced. In this clip, we talk about why it's so uncommon—and why it’s a huge learning opportunity when it does happen. From modern development practices to years of debugging edge cases, open-source firmware gives engineers a rare look inside real production code.

From smartwatches to earbuds, fitness tracking remains the most in-demand feature for wearables. At Pebble, we saw it firsthand—despite a programmable ecosystem, users cared most about step tracking, sleep monitoring, and health data. Now, Apple is integrating fitness features into earbuds instead of launching new devices. Will this shift how people track their health?

Building reliable embedded devices means embracing the unexpected. At Pebble, we deliberately crashed our watches to capture core dumps and debug issues—especially with Bluetooth. From loud beta build notifications to shipping asserts in production, these strategies helped us create a rock-solid product.

After years in the field, Pebble watches started failing—resources wouldn’t load, watch faces went blank, and support requests piled up. The culprit? A subtle timing issue with NOR flash wear that only surfaced as devices aged.

Pebble wasn’t built by industry veterans, it was built by hackers figuring it out as they went. Memfault founders François Baldassari and Chris Coleman, alongside Brad Murray of Beeper, dive into how Pebble’s startup culture led to a unique approach in firmware development.

A single unprotected region holding fonts changed everything. Memfault founders François Baldassari and Chris Coleman, along with Brad Murray of Beeper, discuss one of the most clever security bugs discovered through Pebble’s WhiteHat program.

When Pebble launched its SDK in 2012, it started as a pile of Python scripts. That was just the beginning. Memfault founders, François Baldassari and Chris Coleman, along with Brad Murray of Beeper, discuss the evolution of Pebble’s app sandbox, the challenges of early firmware development, and how a passionate developer community helped shape the platform.

Join the Founders of Memfault as they dive into this trend alongside special guest Alexander Samuelsson, CTO and Co-Founder of Imagimob (an Infineon Technologies company). This conversation on The Future of Edge AI and What It Means for Device Makers will explore how advancements in Edge AI are reshaping the embedded landscape, from hardware design to edge AI model development.