Anatomy of an OTT traffic surge: 2022 Men's NCAA Basketball Championship
Last night, Kansas topped the University of North Carolina in a thrilling come-from-behind victory to win their fourth championship in men’s college basketball. It was also notable in how viewers saw the game. Instead of being aired on CBS (network television), the game was carried on TBS requiring viewers to have either a cable TV package or use a streaming service to watch the game. Here’s what we saw.