Many businesses depend on seasonal products, offerings, and campaigns. Seasonal traffic usually refers to high traffic levels because of festival seasons like Thanksgiving and Christmas and sales events like Black Friday, Cyber Monday, and Boxing Day. These impact a wide range of industries, such as travel, hospitality, social activities, and, most prominently, e-commerce. If your business is primarily run online, you'll need your applications to be elastic and flexible enough to handle this significant increase in traffic to cater to demand and also maintain a good user experience for your customers.