As a consumer, you most likely can agree that the overall experience in the buying process is equally, if not more, important than the product or service itself. Forbes actually says 73% of consumers say a good experience is key in influencing their brand loyalties. A haircut, a fancy meal, or a new pair of shoes were nice, but what if the hairstylist, waiter, or sales associate was rude to you? What if they weren’t attentive and treated you as if you were dispensable to the business?