The majority of users continually depend on a variety of web applications to meet their everyday needs, so a business’s success is now often proportionate to the success of its application performance. As a result, the importance of using an appropriate APM solution has become even greater to businesses globally. Application Performance Monitoring (APM) still continues to grow in popularity and is now considered a must for observing the health and performance of your organization's applications.

How you choose to store and process your system data can have significant implications on the cost and performance of your system. These implications are magnified when your system has data-intensive operations such as machine learning, AI, or microservices. And that’s why it’s crucial to find the right data format. For example, Parquet file format can help you save storage space and costs, without compromising on performance.

Elastic Cloud Observability is the premiere tool to provide visibility into your running web apps. Google Cloud Run is the serverless platform of choice to run your web apps that need to scale up massively and scale down to zero. Elastic Observability combined with Google Cloud Run is the perfect solution for developers to deploy web apps that are auto-scaled with fully observable operations, in a way that’s straightforward to implement and manage.