Can you imagine trying to keep track of all your prospect- and customer-related activities on a spreadsheet? What about ye olde days of rolodexes (do people still remember what those are?!)? Thank goodness for Salesforce, the Customer Relationship Management (CRM) solution that revolutionized sales, marketing, and customer care - and how we interact with customers in general. Salesforce is a critical component for many businesses.

Good news for Salesforce users: With the new Salesforce plugin for Grafana, available now with an Enterprise license, you can instantly visualize your SFDC data in Grafana dashboards. Plus, Grafana allows you to visualize the Salesforce data alongside all sorts of other data. One interesting use case is correlating sales data to system metrics and logs, which would be valuable if your company uses any software systems at all to help generate revenue.

You might already be using Splunk to manage your Salesforce environment with the help of the Splunk App for Salesforce and the Splunk Add-on for Salesforce that allows a Splunk administrator to collect different types of data from Salesforce using REST APIs. This solution is great and the events give you an idea of how users interact with Salesforce. These events can range from Apex executions to page views.

I’m thrilled to announce that Gartner has named ServiceNow a Leader in its 2021 Magic Quadrant for the CRM Customer Engagement Center for the second year in a row.1 We believe this is external validation of our strategy and vision to improve the end-to-end customer experience through our Customer Service Management solution. Our mission in Customer Workflows is to transform the customer service and support market for the better.

In the arena of Customer Relationship Management, Microsoft Dynamics CRM was a major buzzword, but known as Microsoft dynamics 365 today (Microsoft rebranded Dynamics CRM to Dynamics 365 and offered a comprehensive solution for better customer engagement). It was one of the best CRM platforms available in the market and is both intelligent as well as comprehensive.

Salesforce is no one of the top-line Customer Relationship Management tools that you can implement to support your business in sales, marketing, lead management, and customer support. However, not just limited to these, but Salesforce had grown a lot over the last decade now to be complete business management and DevOps tool to handle end-to-end enterprise operations. Salesforce now plays a crucial role in increasing productivity and optimizing ROI.

All businesses have some key goals in common: they must be able to help their clients and to generate profits by helping them. However, even if you do your best to focus on your customers’ needs and wishes, it can be easy to prioritize your business goals instead. The thing is that tracking your communication with customers can be very difficult. This is one of the main reasons why organizations need to have effective client management.

For a business to be successful, customer relationship is a determining factor. No matter how big your venture is, without an efficient customer-business relationship it will surely suffer a crash in revenue at some point. This is particularly valid for online businesses and e-commerce stores that offer direct retail service to consumers. They have a larger customer base and it’s very hard for such platforms to manage every aspect of the retail.