Want a Fast-Loading Website? Here's How to Make It Happen
In 2021, Vodafone launched a strategy to improve its sales through landing page A/B testing. Both pages looked and functioned identically, but one was optimized for page speed. The optimized page, which had a 31% better Largest Contentful Paint (LCP) than the other, scored 8% higher in sales. These results echoed findings by Propellernet the previous year. They discovered that mobile sites with faster-than-average total load times were 34% more likely to convert.