Product thinking should answer the primary question of “what makes the product useful for the intended audience?” The traditional way of product development was more focused on features and then choosing the audience to sell those features, but now it all comes down to users/customers.
Digital transformation has remained an important trend in banking in 2021. Similar to its impact on other business domains, technology is gradually reshaping the financial services industry in every aspect. However, the industry has a long way to go, and banks are still dipping their toes in the digital water, with 27% only launching a digital transformation strategy in 2021. Meanwhile, customers have changed too.
Government agencies face challenges in moving forward with digital transformation. IT infrastructures are complex, and making sense out of massive amounts of disparate data is a struggle.
The Now at Work 2021 Digital Experience provided a forum for companies around the world to demonstrate how they’re using the Now Platform, boosted by the Rome release, to bring about digital transformation. ServiceNow helped businesses not only cope with the pandemic, but also build more innovative, nimble organizations for the future.
Our technology-empowered world continues to evolve at rapid pace, and so do the expectations of customers. The brands that will succeed tomorrow and in the future will be those that keep up with that change. While the vast majority of companies have transformation initiatives, in my digital transformation consulting work, I have noticed four common misconceptions about digital transformation that have the potential to derail even the most well funded efforts.
5 suggestions to mark the embrace of availability for executives during a time of digital transformation.
According to a recent survey by Gartner, business leaders anticipate a return to growth for their enterprises and industries in 2022, and a big part of their investment plans involve digital transformation. In fact, 20% of CEOs cited digital transformation as a priority for strategic investment. That is a significant shift from 2012 when Gartner found that only 2% of CEOs surveyed had made digital transformation a priority.
The digital revolution forced every organization to reinvent itself, or at least rethink how it goes about doing business. Most large companies have invested substantial cash in what is generally labelled “digital transformation.” While those investments are projected to top $6.8 trillion by 2023, they’re often made without seeing clear benefits or ROI.
Editor’s note: Today we hear from Kenny Kon, an SRE Director at Sabre. Kenny shares about how they have been able to successfully adopt Google’s SRE framework by leveraging their partnership with Google Cloud. As a leader in the travel industry, Sabre Corporation is driving innovation in the global travel industry and developing solutions that help airlines, hotels, and travel agencies transform the traveler experience and satisfy the ever-evolving needs of its customers.
