Back in the 1970s when bell bottoms roamed the world and 8-tracks reigned supreme, the Eagles warned us that Hotel California was a place where you could “checkout anytime you like, but you can never leave.” Well, on the 21st century e-commerce landscape there is a similar dilemma facing customers who want to buy everything from gardening equipment to a new car: they can try to checkout anytime they like, but they can never buy.

The eCommerce businesses have expanded in leaps and bounds during the COVID-19 and post-COVID situations and continue to show the same trend. People across the globe continue to shop online for their needs of clothing and apparel, home needs of groceries, home appliances, home décor, health and fitness products, sports needs, automotive accessories, jewelry, and much more. Today’s modern-day customers prefer to purchase online many of their needs with a single click through their mobiles.

Internet disruptions can be a real headache for any organization, but for eCommerce companies in particular, they’re proving to be a lot more than just an inconvenience. A new study by Forrester Consulting is bound to send shockwaves through the industry by quantifying the actual cost of Internet disruptions. Spoiler alert: it’s higher than you think.