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The use of statistics, advanced algorithms and AI/Ml is becoming omnipresent. The benefits are visible in every walk of life, from web searches, to movie and retail recommendations, to auto-completing our emails. Of course, not many anticipated the dramatic entrance of generative AI in the form of ChatGPT for writing college essays and poetry on arcane topics.

How frustrating is it when you’ve just landed on a web page, you click on a certain element and an ad or something else pops up and you end up clicking that thing instead? That’s a layout shift, which is bad for the user’s experience and the later they happen, the worse it is. Research from HTTP Archive shows that over 80% of websites use web fonts. Web fonts also cause layout shifts, if they’re not being loaded strategically.