Survey says digital innovation is the way to navigate macro uncertainty
The economy’s mixed messages—slow growth and high inflation, combined with resilient employment and consumer demand—are spurring business leaders to focus on ways to boost productivity, drive growth, retain customers, and remain competitive. A 2023 survey of 1,000 C-suite executives by ServiceNow and ThoughtLab found digital activities continue to be a key element of their strategic plans. This is especially true for companies that have prioritized digital innovation in the past.