Successful customer service requires connecting the dots across an entire organization’s teams, systems, and data to address customer needs seamlessly and efficiently. A task of this magnitude and facets comes with myriad challenges. Automation, artificial intelligence (AI), and other advanced technologies can help. Let's explore three ways you can use emerging tech to address your customers' needs proactively and effectively.
With more than 7,000 customers and double the number of employees ServiceNow had four years ago, our digital technology (formerly IT) operations team faced increased demand for compute, storage, and bandwidth. At the same time, we had to maintain tight security controls. We embrace a three-zero strategy: zero unplanned outages, zero physical footprint, and zero user-reported incidents.
Lionel Ritchie thinks Sunday morning is easy. Ella Fitzgerald thinks living is easy when it’s summertime. Loving is easy too, according to Rex Orange County. I haven’t heard anyone sing about customer experience just yet (Alexa?). But every time I preorder my Starbucks latte so it’s waiting for me at the store on my way to work, I’m reminded just how important easy is. If easy is the on/off switch for great experience, then speed controls the volume.
Digital business is an imperative for 21st-century companies. Increasingly, organizations are directing investments toward technologies that deliver outcomes fast and enable more resilient digital business models. In this landscape, incidents such as software bugs, power outages, or downed networks have major consequences that affect both revenue and customer loyalty.
No matter what industry you’re in, your customers’ expectations have permanently shifted. Customers expect consumer-grade experiences that are frictionless, delightfully designed, and valuable for their needs. “Consumer-grade experiences” are associated with the best consumer companies, such as Apple, Netflix, and Amazon. These companies famously put the customer at the center of everything.
I’m excited to announce Gartner has named ServiceNow the AIOps worldwide market share leader.1 We believe this confirms that ServiceNow® Predictive AIOps delivers on the promise of proactive IT. AIOps helps organizations drive resilience, efficiency, and proactive IT operations at scale. By distilling signal from noise, ServiceNow AIOps helps organizations better identify root causes and facilitate faster remediation.
