Operations | Monitoring | ITSM | DevOps | Cloud

Application performance monitoring (APM) and logging both provide critical insight into your ecosystem. When paired together with context, they can provide vital clues on how to resolve problems with your applications. As the log data you analyze becomes more complex, navigating to the relevant pieces can be tricky using traditional tools. With Elastic Observability (powered by the Elastic Stack), correlating logs with APM is as simple as a few clicks in Kibana.

“If it’s not in Salesforce, it didn’t happen.” You’ve undoubtedly heard it, or perhaps you’ve said it yourself. And why not? Over the past 15 years, Salesforce has redefined the CRM industry, becoming the de facto solution for managing sales, customer service, marketing automation, and analytics functions with its cloud-only approach. As Salesforce’s solutions have expanded so has their user base.

Last year we announced an expanded partnership with Google to bring Elasticsearch Service to even more Google Cloud users. We were also named one of Google Cloud's partners of the year! We've since deepened our partnership, and today we are proud to announce new ways to purchase and discover Elasticsearch Service in the Google Cloud Marketplace. You can now purchase monthly Gold and Platinum subscriptions as well as Standard, Gold, and Platinum annual subscriptions through the marketplace.

Jaeger is a popular distributed tracing project hosted by the Cloud Native Computing Foundation (CNCF). In the Elastic APM 7.6.0 release we added support for ingesting Jaeger traces directly into the Elastic Stack. Elasticsearch has long been a primary storage backend for Jaeger. Due to its fast search capabilities and horizontal scalability, Elasticsearch makes an excellent choice for storing and searching trace data, along with other observability data such as logs, metrics, and uptime data.

The Elastic Cloud console gives you a single place to create and manage your deployments, view billing information, and stay informed about new releases. It provides an easy and intuitive user interface (UI) for common management and administrative tasks. While a management UI is great, many organizations also want an API to automate common tasks and workflows, especially for managing their deployments.

Prometheus plays a significant role in the observability area. An increasing number of applications use Prometheus exporters to expose performance and monitoring data, which is later scraped by a Prometheus server. However, when it comes to storage, Prometheus faces some limitations in its scalability and durability since its local storage is limited by single nodes.