Metrics are essential to assess how developer teams and organisations can work smarter and improve software delivery as a whole. Execution metrics, including the likes of throughput, delivery and number of deploys, are mostly looked at to determine how a team performs, and if overall, they are efficient. But, while useful, these metrics alone can sometimes be a distraction. For individuals, they may not be inspiring to achieve, and for businesses, they may not provide a complete picture of results - at least not without connecting them to a bigger goal or vision.