Masking PII: Minimize Your Risk and Stay Out of Trouble
Consumers expect their personal information to be safe in your hands as they use your apps, services, and stores. Even in-person retailers collect customer data for loyalty programs, shopping history, and more. In addition, regulators and auditors — and while we’re at it, let’s add investors, board members, and partners to the list of people who expect all customer data to be secure at all times.