Machine Data is Business Intelligence for Digital Companies
Software has eaten the world and every company today is a software company. This is because every company today is more and more serving its customers digitally. That service can be a spectrum, such as offering traditional physical products and services through digital channels on one end to offering entirely new digital products on the other end. Regardless of where on the spectrum a company is, it does not change the fact that its primary interface with its customers has become its software.