Just for Black Friday, we're doubling our prices
Black Friday. Everyone's throwing out coupon codes with crazy discounts, right? Why on earth would we be doubling our price for just that day? For many online services, Black Friday is a huge source of income. Webshops reportedly double or even triple their revenue that day. Many make up for a bad month in just that single day. On your most important sales day of the year, you want your site to be online. Therefore, on that day, our service is twice as valuable.