The grocery sector was arguably hit as hard by the pandemic as any and is still dealing with the most persistent hangover—namely ongoing supply shortages, inventory imbalances, and excessive spoilage and waste.
Among other reasons we’ve talked about, many retailers are looking at AI-powered pricing solutions because they feel confined by strict sets of pricing rules and policies, often put in place many years ago—long before modern data science was even a concept.
Growing Revenue = Right Message + Right Audience + Right Insights It is evident from the previous series of blogs that retail media networks, services, and advertising platforms are being rapidly used by various B2C advertisers to reach their potential buyers through various ad formats. There is growing need for every advertiser/market is to reach a maximum number of the intended audience to increase the return on ad spend (ROAS).