The data economy may hinge on technology but it is being driven-forward by people. The fourth piece in our series explores this side of the data economy in detail looking at the evolution of digital skills required in today’s market. Featuring insight from Dojo, Atomico and WorkOrb, it looks at the challenges of finding people with the necessary skills and touches on what is required from a human capital perspective for companies to best achieve success in the data economy.

The third article in our Data Economy series examines what it takes to unlock the opportunities with AI. Based on some of the key findings of our own research ‘Predicting the Data and AI Revolution’ and exclusive insights provided by leaders in the data economy, this piece explores how organizations are currently using AI.

From the beginning, Kroo’s architecture was designed with future scalability in mind, using PostgreSQL as its database and Apache Kafka as the mechanism for message distribution. By embracing an asynchronous infrastructure, Kroo can also independently scale different parts of its system, improving efficiency and responsiveness. After securing its full UK banking license in 2022, Kroo launched its current account. In the next 12 months alone, it secured an impressive 150,000 customers.

This is the second piece in our Data Economy series. While the first, available here, looked at the data economy as a whole and why it is important, this piece looks more specifically at the environment around the data economy. This includes both the environment needed for it to thrive and the ecosystem of companies and businesses that are being created in order to evolve it.

By all accounts, Europe is expected to land a lottery jackpot next year. Indeed, according to the European Commission, the region is tipped to be almost one trillion Euros (EUR 829 billion) better off on account of the growth in the data economy. At a time when we’re surrounded by uncertainty and conflict, and with the threat of recession stubbornly hanging over the region, it’s also a moment that raises several important questions as we head into 2025.

Transforming retail: Aiven and AWS empower businesses with real-time data insights for better customer experiences. We’re excited to announce that Aiven has achieved the prestigious AWS Retail Competency, in the category of Advanced Data Insights. Achieving the AWS Retail Competency recognizes Aiven’s expertise in providing customers with software solutions that empower retailers to gain valuable data insights to drive business success.