geeks+gurus: How Ulta Beauty digital services shine for the holidays
For many online retailers, the bulk of sales happen during the holiday season. It is critical everything goes off without a hitch. In this session, longtime digital services veteran Omar Koncobo, IT Director of Ecommerce/Digital and Marketing Systems at Ulta Beauty discusses his top tips for successful holidays learned from seasons past: When to start preparing for the holiday traffic spikes Lessons learned from Ulta on scalability When things go wrong — spotting problems and fixing them fast Managing costs and preparedness.