As the adtech industry continues to expand and the volume of ads sold and served grows exponentially, the only way to manage the business is through programmatic advertising. This approach utilizes data insights and algorithms to automatically serve ads to the right user, at the right time, on the right platform, and at the right price. The speed and scale of online advertising means that adtech companies need to collect, analyze, and act upon immense datasets instantaneously, 24 hours a day.
If you’re a 1.x user of InfluxDB, you might be a Kapacitor user as well. If so, you’re also familiar with TICKscripts, the data processing and transformation language for Kapacitor, the batch and stream processor for InfluxDB. Kapacitor is a great tool, but it’s largely a black box, so using and implementing TICKscripts to execute data processing tasks, checks, and notifications can be a challenging developer experience.
In Part 1 of this series, we started to compare the uses of Kafka and MQTT within an IoT infrastructure. It was concluded that in a basic publish-and-subscribe model of an IoT device, Kafka might simply be overkill.
