What are Core Web Vitals, and why should you care? Let's power through the essentials of CWV, CX and their impact on $$$. This is written with the busy software executive in mind - so we're sticking to a clear, big-picture view of metrics, user experience and revenue. Chances are, if you've heard about Core Web Vitals (CWV), it's been in the form of a stick: something Google is enforcing that can hurt your search engine visibility. We're here to go over the carrot - a quick explainer of Core Web Vitals, and how they can help you connect with customers and drive lasting innovation.

As remote working culture becomes more prevalent, technology is now at the core of many business operations, and digital experience monitoring (DEM) has never been more important. In today's business, IT must help increase employee productivity and drive business growth rather than just solve problems at the support desk. Many companies have not yet fully implemented their digital experience strategy. As a result, many problems related to different devices, network conditions, and service providers are still plaguing the industry and ruining the employee experience.

Transaction tracking and tracing are not the same thing. One of the top 10 banks in the world recently chose Nastel and this was their primary reason. They had a Priority 1 request processor incident on the mainframe where high value messages went missing and it took two weeks to find them. They began by looking at another vendor who said that they did transaction tracking. As the customer said, "They will try to tell you that they do transaction tracking, and that took us a while to drill down." So, let me explain the difference between these terms using an analogy.

On-call schedules ensure that there's someone available day and night to fix or escalate any issues that arise. Using an on-call schedule helps keep things running smoothly. These on-call workers can be anyone from nurses and doctors required to respond to emergencies to IT and software engineering staff who need to fix service outages or significant bugs. Being on-call can be challenging and stressful. But with the proper practices in place, on-call schedules can fit well into an employee's work-life balance while still meeting the organization's needs.

Incidents are unavoidable when running a business. When an incident does inevitably occur, communication is critical while your teams are working to minimize the impact and expedite a solution. For technical resolvers, the first steps during an incident are to look for any leads that point to the source of the issue. Customer service and communications teams, however, must prioritize establishing effective communication with impacted users. Both teams have the right frame of mind, they need to be aligned. This becomes more complicated when such an incident is an outage.

This International Women in Engineering Day, the theme is #imaginethefuture. Supporting women in engineering, now and in the future, is vital as it allows us to develop inclusive, innovative solutions for complex issues that can benefit everyone. We have collated the thoughts and opinions of the specific challenges that a number of females across the tech industry have faced, as well as, providing advice for other women looking to break into the industry.

Did you know that ignoring customer feedback has resulted in 14% of startup failures within the last few years? Besides sketchy products, poor pivots, and lousy marketing strategies, they all boil down to one factor - the lack of constructive criticism. As a startup business, it's essential to solve problems the right way. Therefore, having a strong personality when facing constructive criticism is necessary, as it will lead to further improvement of your products and services. And your startup's best critics are your customers. As such, listening to what your customers have to say will help your company produce better quality items in the future.