Trust no one: Why businesses should adopt zero trust deployment
Businesses want to earn the trust of their customers. This explains why every brand dreams of ranking on the surveys that ask consumers for their most trusted brands. People, after all, trust their friends, family, and loved ones. If a brand can enjoy the same type of relationship with their customers, they will keep them for the long haul. Unfortunately, trust is easily broken. One of the quickest ways to do so as a digital business is to fall victim to a security breach.