7 traits to look for when targeting new prospects
I came across an interesting sales stat in a 2020 report from Sales Insight Lab. They interviewed 400 sales professional and found that 71% of respondents said at least 50% of the prospects they were engaged with were NOT a good fit for what they were selling. This tells me there is a lot of wasted time and effort trying to convince incompatible businesses to sign with you. So how can you improve your odds of converting prospects?