Operations | Monitoring | ITSM | DevOps | Cloud

The era of scattered monitoring tools and fragmented operational visibility is over. As hybrid and multi-cloud environments have become the norm rather than the exception, traditional observability approaches—siloed metrics, isolated logs, and disconnected traces—can no longer keep pace with the complexity of modern IT infrastructure. Organizations today need more than just monitoring.

Every day, enterprise companies generate terabytes of observability data while engineering teams are under pressure to cut costs. One of the easiest ways to reduce observability bills is through sampling: intentionally sending only a representative portion of telemetry data, rather than the full volume, to your observability tool. But turning down the dial is risky.

Imagine setting up your AWS configuration in Grafana Cloud by hand and clicking through menus. When you only have a few services, it’s not a big deal. But as you add more and more, keeping track of every little change becomes a headache. It’s easy to make mistakes, and before you know it, things can get out of sync and your monitoring becomes unreliable.

Kentik CEO and co-founder Avi Freedman explains why observability is not enough in the age of AI.

In a time when budgets are tight but reliability still needs to be high, observability is under the spotlight. Monitoring and observability tools are some of the most expensive parts of a tech stack, often eating up the bulk of the budget. Luckily, there are strategies organizations can implement to reduce costs, such as utilizing open-source solutions like OpenTelemetry (OTEL), which provides a flexible, open standard for data collection without the price tag of proprietary tooling.

For telecommunications firms (telcos), the race is on. If these organizations are to rise to meet their top challenges and growth objectives, transformation is a must. Those who make this move most rapidly will be best positioned for sustained success. Today, telcos face several significant challenges, which are creating fundamental disruption: Telcos need to transform to contend with these shifts.