Synthetic monitoring is automated testing of critical business transactions and user experiences. Synthetic monitoring helps businesses find, fix and prevent availability issues, performance issues and 3rd party vendors from giving you an insight into performance improvements that you can make to your website and supply chain to improve conversions and user happiness. Synthetic monitoring is also sometimes called user journey monitoring.

Fully functioning sites, stores, and backend systems are essential for attracting customers, delivering services, and managing operations internally. Every organization’s systems and processes have a direct impact on its business, revenues, and reputation. IT performance monitoring should strive to ensure that the systems and processes of any organization operate correctly, round the clock.

The digitalization of the end user experience is leading to increasingly rapid changes for both customers and business owners alike. Customers demand and depend on fast, reliable web services whether for informational purposes or to conduct e-commerce transactions. That’s why regardless of the device that is used, slow digital experiences aren’t easily forgiven. If they happen often enough, they will reflect poorly on your brand and will eventually impact your bottom line.

As a business, whichever industry you are in, there is a fair chance that you depend upon online assets such as mobile applications or API’s for conducting operations. Assuming that one wants to ensure their availability, correct functioning and quick response at all times, it is important to use synthetic monitoring for better customer experience.